How To Drive High Quality Traffic to Your Mortgage Business

How To Drive High Quality Traffic to Your Mortgage Business

The average website converts a small percentage of traffic to qualify mortgage leads. In order to have success, you first must optimize your website. The following channels are those that show the best results with the lowest outlay. In most cases, tools to allow more traffic for your business are free and only require a fraction of your time.

High Value Content

Search engine optimization (SEO) is the process of enabling search engines like Google or Bing to know exactly what your company and content is about. This will deliver to individuals who are seeking related content.

Trafficking might be your end goal, but for Google, it is to help people find the best possible content they are looking for. The intersection of these two goals is where content needs to be seen and heard. Using SEO can help content be ranked much higher in the search results.

Local Listings

Local listings are the easiest recommendation to implement traffic. Google My Business Account is simple and free. This tool allows your business to be listed in Google Maps and show up in local search results. Not only is it time consuming, but it allows you to collect unbiased reviews that build your business.

Website Local SEO

Having your website’s metadata is a recommendation to ensure it is set up for local search. Every website has a title and description displayed in the search results. Allowing your company into leverage keywords will get your name across in your local market. Google will pick up the first position on the map rather than your business so it’s important to have the company’s full information posted in the implement search tactic.

Social Media

To be effective in using social media, you must have a strategy and execute it consistently and repeatedly. Velocity is a major key to social media, so posting often will have the highest success rate. 72% of all adult internet users are on Facebook, and they are spending more and more time on the platform than ever.

Social media is an interconnection network to many social circles and is a useful marketing tool to spread your business name and increase client interaction.

The use of the above tools can really boost leads and help drive the traffic you need to succeed. Getting the companies name and information out on the internet will help drive that traffic and allow more brand awareness.

-Siera Smith, Director of Marketing
August 22nd, 2017