Leveraging your Social Media Connections April 8th, 2019 In the mortgage industry, it’s important to reach your prospective homebuyers through social media along with your traditional everyday methods. Furthermore, understanding how to market yourself and your mortgage company creates a strong social media presence. Presence with your connections, will ultimately lead to your success as […]
Video Created a Mortgage Star March 19th, 2019 Video Marketing is starting to dominate social media platforms with its presence.“Even Twitter, a platform founded on reading and writing messages alone, now has 82% of its users watching video content on the platform. Whether it be live video, moving info graphics, testimonial videos, video ads, or […]
Video Marketing in the Mortgage Industry February 18th, 2019 In today’s world of digital technology, we see video marketing becoming much more prominent. According to Forbes, 90% of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy. As the digital landscape […]
Scheduling Tools for Social Media January 22nd, 2019 About 80 percent of Americans are using social media, which means the digital world is rapidly becoming more prominent in our everyday lives. Whether we are using social media for personal, business or educational purposes, it’s handy to know what tools each platform offers to take advantage […]
Social Media: Effectively Conquering Instagram November 6, 2018 Social media is at the height of its peak and it keeps growing. Everyone is sharing their personal lives on social media with sites such as: Facebook, Twitter, Snapchat, and LinkedIn. Even though social media started as a way to connect with your friends and family, it has now […]
Email Marketing Trends of 2018 August 9th, 2018 Email marketing right now is thriving across all industries. Especially in the mortgage industry. Every great lender should have an arsenal of great-looking, interactive, and user-friendly campaigns in their toolbox. As 2018, technology, and innovation progress, the use of email marketing is making leaps as well. While […]
Social Media Tools That Professional Marketers Are Using Today July 2nd, 2018 If you’re planning on executing a social media marketing campaign for your mortgage company, you have to find the right social media tools to fit your needs. Professional marketers in the mortgage industry utilize tools such as Buffer, MeetEdgar, BuzzSumo, and Bitly. While […]
Make Your Social Media Content Stand Out In A Crowd June 25th, 2018 There are millions of pieces of content shared on social media platforms daily. It’s no wonder that some pieces get lost and never thought about again. After a while, some of the same posts from loan officers and mortgage professionals begin to […]