Author: Kelcey Brown

Chief Product Officer & EVP Kelcey Brown is responsible for developing, communicating, executing, and sustaining strategic initiatives. He acts as a key advisor to president on critical changes in the competitive landscape, internal employee development and the external business environment while also ensuring that appropriate metrics are in place to measure performance and progress towards strategic goals. Brown is also accountable for spearheading the success of our clients by developing and managing product training and growth initiatives.

WebMax Basics: SEO 101

WebMax Basics: SEO 101   July 23rd, 2020 Figuring out how to optimize your website in your company’s favor can be difficult. It becomes a confusing mess of strategies when the algorithm is constantly in development. Of course, the changing algorithm is also a good thing! It has evolved to filter out websites using faulty […]

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Millennials in Mortgage

Millennials in Mortgage   July 16th, 2020   Millennials in the mortgage industry has been a popular topic for a few years now. This includes conversation created from previous assumptions on how millennials would affect the industry to how they have completely transformed it. With the zoomer generation becoming older as well, we can expect […]

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Compliance on Social Media in the Mortgage Industry

Staying Compliant on Social Media

Staying Compliant on Social Media June 18th, 2019 For mortgage companies, social media is a form of advertising or marketing and is used to reach potential borrowers. Ultimately, reaching your borrowers online through social media platforms can be a more effective way to increase mortgage closings. Also, once you’ve turned a prospective homebuyer into a […]

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Schools And Safety Make The Sale

Schools And Safety Make The Sale August 30th, 2018 With the upcoming school year rapidly approaching, we are seeing school supplies flood the aisles in almost every store. However, the biggest concern for some parents are where they’re sending their children to school rather than what notepads to send them with. Potential homebuyers in particular […]

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