Millennials: The Largest Group of Homebuyers December 10th, 2018 Last year, NBC News reported that the largest group of homebuyers was… wait for it… Millennials. The generation who grew up having internet made up 34 percent of the study. To compare, 30% of homebuyers were Baby Boomers. Interestingly, the Millennial generation outnumbers the Baby Boomer […]
Your Mortgage Company’s Paper Usage Is Costing Billions September 11, 2018 Would it surprise you to learn that less than 20 percent of companies today consider themselves paperless? In a growing digital era, this number is shocking. Nowadays, people will have their receipts sent to them via e-mail. The painstaking process of filing taxes can be […]
Schools And Safety Make The Sale August 30th, 2018 With the upcoming school year rapidly approaching, we are seeing school supplies flood the aisles in almost every store. However, the biggest concern for some parents are where they’re sending their children to school rather than what notepads to send them with. Potential homebuyers in particular […]
The Millennial Takeover August 20th, 2018 Millennials are individuals born between the years of 1981 and 1996, and they’re taking over. In fact, there are 92 million millennials today. To compare, there’s only ever been 77 million baby boomers. The generation that came from the great war is being dwarfed by a massive group of […]
The Importance of Sharing Original Content August 13th, 2018 As a mortgage professional, it may seem difficult at times to keep your content new and exciting, but the originality of what you’re sharing is extremely important in the success of your marketing campaigns. Who wants to read something that they just read last week? If […]
How To Use Live Videos For Marketing Your Company July 16th, 2018 If you’re familiar with the world of social media then you have probably either tuned into live videos or have at least heard your friends talking about them.  The question at hand, however, is if you have ever created one. Being put on […]
Methods To Improve Indexing Your Website on Google June 18th, 2018 Have you recently realized that your new content doesn’t seem to appearing online? Or maybe it’s out there, but prospects just aren’t finding it?  This is really upsetting because you have some new information to provide to potential homebuyers. If you didn’t already know, […]
Optimizing A Mortgage Company’s Digital Footprint With Social Media June 6th, 2018 A digital footprint is otherwise referred to as the trace left from a user’s interactions in the digital realm.  Imagine a normal footprint left behind. It is a trace of the places one has been, demonstrating things they’ve done and showing where they’ve […]
Making The Most Of Your Social Media Connections May 14th, 2018 Mortgage lenders know that there are plenty of ways to meet new clients. A referral from a happy customer is great. Attending an open house with a stack of business cards is another effective way to market yourself. However, there’s no better place to […]
Helpful Tactics for Keyword Optimization February 9th, 2018 Improving your on-page SEO strengthens your inbound marketing efforts immensely by helping you attract the right visitors to your website. Structuring your pages to help search engines understand who you are, what you do, and what you’re writing about increases the organic rank of your websites and […]