Kelley DeSantis, Author at Webmax

Author: Kelley DeSantis

Chief Marketing Officer Kelley DeSantis assists WebMax by creating strategic partnerships while helping the company grow internally and externally. Additionally, she uses her skill sets that she has acquired over the years to work with the leadership team, sales, and marketing to promote progress among the company.

Loan officers networking, shaking hands. Lead generation is happening

The Importance of Lead Generation, Capture, and Follow-up

The Importance of Lead Generation, Capture, and Follow-up November 28th, 2018 Lead generation is an important first step in every sales process, particularly in the mortgage industry. In terms of a loan officer, one can’t expect to pick up the phone and make a call to find a solid lead. That’s simply not how it […]

Staying Professional on Social Media: Do’s and Don’ts For The Mortgage Industry

Staying Professional on Social Media: Do’s and Don’ts For The Mortgage Industry October 22, 2018 Social media is a powerful tool that has the ability to completely alter your brand from a homebuyer’s perspective. According to the Pew Research Center, three out of every four adults in the U.S. who use the Internet, also use […]