May 7th, 2018

In today’s digital era, we are surrounded by new challenges that we are forced to overcome. Especially in terms of marketing. Specifically in the social media realm, marketing and business is becoming more competitive each and every day. By determining how to create shareable social media content we can stand out amongst other popular companies. Let’s take a look at five simple steps that can assist us in taking the lead.

Know Your Audience

It is important to understand who in particular you are targeting your efforts toward. If you understand your audience’s views and ways of thinking then they will be more inclined to agree with what you have to say. For example, if you post something that goes against their point of view then your consumer may be more inclined to unfollow or unsubscribe from your postings. On the other hand, by posting things that coincide with what we already know they believe to be true, there is better chance for them to share the post.

Saved By Design

The psychology behind color and design is a marketing technique that appeals to the eye. According to the Journal of Management History, people make their final decisions within the first ninety seconds of an interaction with a person or product. Interestingly, between 62-90 percent of this research is solely based on the utilization of colors. Researchers have discovered that the use of colors can even positively or negatively influence a viewers moods or feelings.

React Fast

We live in a time where the world is at our fingertips; almost every decision is only a click away. Because of this, it is important to have a rapid reaction rate. In other words, it is important to respond back to questions, concerns, or comments. Show that you’re involved and personable. People are more inclined to share a post from someone they can connect with and talk to than a total stranger. This shows that you’re not only dependable, but fast and reliable as well.

Emotional Appeal

One of the most important aspects in creating shareable social media content is to show your viewers that you genuinely care about them. Even if your audience is primarily professionals, that does not mean they are not humans with hearts. Does it make others feel the way you want them to? If you don’t feel it, neither will your followers. Take Sarah McLachlan’s SPCA emotional commercials regarding animal abuse, for example. It makes the viewer empathize with the animals and has them on the verge of tears by the end. In many cases, viewers feel so bad that they are more willing to donate to the organization. This is the same circumstance; you want your followers to feel invested on an emotional level. If they feel that the post matters, they’ll feel obligated to share it.

Thank Your Followers

There is no better way to create a good name for yourself than to demonstrate your genuine appreciation to your followers. Not only can you share your followers posts to show your support, but you can also post your top three followers of the month based on their activity on your posts. For example, whoever shares, likes, and comments on your posts most often become part of your “Top Three Followers”. This will make them feel important and recognized and will be more likely to share your content.

Many companies and organizations benefit from social media posts and advertisements alone. More recently, social media has grown and it has become crucial to utilize it in the field of marketing. Follow these five quick tips and you’ll be sure to create much more shareable social media content.