June 14th, 2017

As a loan officer, it is important to post Ads frequently. Promoting your company’s name and building brand awareness is necessary for any type of business. It is important to make sure – on any type of ad – that the business, NMLS #’s, phone number, etc.  are properly presented. Therefore, next time you promote digital marketing you should try considering these important steps.

Since your target market might consist of someone who is looking for a home, it would be advised to post homeowner facts or the best time to buy a home. Future home sellers or buyers are always looking for what’s new on the market to either buy or sell.

Social media posting is very popular to most consumers and B2B content marketers. Not only is social media posting highly targeted, but it can be very affordable. Check out social media pages such as Instagram, Facebook or Twitter.

Visual content is very eye-catching and can be very shareable. By having a visual advertisement, consumers are able to share the image as well as the article on social media. Visual content gives the viewer something else to look at as well as the article.  

It is crucial to understand the demographics and who your target market is. Understanding the imagery, the message, the music and buzzwords must be used to target and make use in the most effective way.

Almost all social media sites include daily updates. This is for the loan officer  to see who is viewing and sharing your posts for the month. For example, if you have someone running your Facebook page, you are able to see check on the posting and feedback from the post itself.