Category: Helpful Tips

Home Loan Shopping Trends

Home Loan Shopping Trends   January 21, 2021   Understanding home loan shopping trends gives a company a large advantage in the marketing department. One of the best ways to improve a company is to see how your customers operate. Taking a walk in their shoes can allow you to further understand what potential clients […]

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WebMax Basics: Navigation

WebMax Basics: Navigation   August 13th, 2020   Websites are used to represent your business’ brand on the internet, making it the front lines of your company. They need to leave good impressions and keep the audience interested. However, many viewers who click into a poorly formatted website will quickly exit and move to the […]

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Compliance on Social Media in the Mortgage Industry

Staying Compliant on Social Media

Staying Compliant on Social Media June 18th, 2019 For mortgage companies, social media is a form of advertising or marketing and is used to reach potential borrowers. Ultimately, reaching your borrowers online through social media platforms can be a more effective way to increase mortgage closings. Also, once you’ve turned a prospective homebuyer into a […]

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leveraging social media connections

Leveraging your Social Media Connections

Leveraging your Social Media Connections April 8th, 2019 In the mortgage industry, it’s important to reach your prospective homebuyers through social media along with your traditional everyday methods. Furthermore, understanding how to market yourself and your mortgage company creates a strong social media presence. Presence with your connections, will ultimately lead to your success as […]

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video marketing

Video Created a Mortgage Star

Video Created a Mortgage Star March 19th, 2019 Video Marketing is starting to dominate social media platforms with its presence.“Even Twitter, a platform founded on reading and writing messages alone, now has 82% of its users watching video content on the platform. Whether it be live video, moving info graphics, testimonial videos, video ads, or […]

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