Home Loan Shopping Trends January 21, 2021 Understanding home loan shopping trends gives a company a large advantage in the marketing department. One of the best ways to improve a company is to see how your customers operate. Taking a walk in their shoes can allow you to further understand what potential clients […]
Drip Campaigns: The Most Effective Way to Generate Homebuyers September 5th, 2019 Are you always looking for better ways to get more leads and increase the amount of loans closed per month? Most loan officers are. The truth is that realtor referrals just aren’t cutting it anymore, mainly because the average homebuyer is living online. […]
Leveraging your Social Media Connections April 8th, 2019 In the mortgage industry, it’s important to reach your prospective homebuyers through social media along with your traditional everyday methods. Furthermore, understanding how to market yourself and your mortgage company creates a strong social media presence. Presence with your connections, will ultimately lead to your success as […]
Content is King March 14th, 2019 Sometimes on my lunch break, or while I’m laying in bed at night, I find myself aimlessly scrolling on social media.  There are times when I have no idea what I even scrolled past. Keep in mind, that some of these posts that people are nonchalantly passing could be […]
Social Media Focus for Lenders: Twitter February 27th, 2019 In the mortgage industry, social media platforms play an important role for marketing. For loan officers and lenders, twitter is one of the most tactical platforms to utilize with over 67 million active monthly users.The majority of those looking to invest in the home buying marketing […]
Benefits of Attending Webinars in the Mortgage Industry February 12th, 2019 As mortgage professionals it’s important to keep up with the changes within the lending industry. Everyday technology and standards change. Not just in our industry, but everywhere. So, it’s best to continually learn new tips and tricks in an effort to stay current. One […]
Verifying Assets with Paper Will Be Joining the Dinosaur, Toys R Us, and the DeLorean’s Exclusive Club February 4th, 2019 More and more often, generations take the easiest route that’s available to them.  Let’s face it; people are more likely to wait in the Dunkin Donuts drive-through line, rather than walk inside for a coffee. […]
Topics to Avoid as a Lender on Social Media January 29th, 2019 According to NAR, 88 percent of all buyers and 98 percent of millennials finance their homes. In other words, most buyers will still want and need to engage a loan officer or a mortgage company. With that, knowing the appropriate topics to avoid […]
Scheduling Tools for Social Media January 22nd, 2019 About 80 percent of Americans are using social media, which means the digital world is rapidly becoming more prominent in our everyday lives. Whether we are using social media for personal, business or educational purposes, it’s handy to know what tools each platform offers to take advantage […]
Social Media Focus for Lenders: Snapchat January 16th, 2019 In recent years, social media platforms have thrived in marketing. Â However, sometimes determining which social media platforms to target becomes a bit unclear. Â For lenders and loan officers specifically, Snapchat has proven to be a leading outlet for many of their efforts. As we are all […]