The Importance of Lead Generation, Capture, and Follow-up November 28th, 2018 Lead generation is an important first step in every sales process, particularly in the mortgage industry.  In terms of a loan officer, one can’t expect to pick up the phone and make a call to find a solid lead. That’s simply not how it […]
Networking at the Next Conference or Tradeshow November 19th, 2018 For some people, networking comes naturally. They can show up to an event and spark up conversations on the fly, making the most of their time at a mortgage conference. Â However, there are also individuals who need time to do their research, prepare questions, and […]
Relatable Content Closes More Loans October 29, 2018 Today, there is a great deal of content relating to so many different products and services on the internet. Every business is tasked with making their message stand out when it comes to marketing their unique capabilities. With so many people on the internet, whether on their […]
Staying Professional on Social Media: Do’s and Don’ts For The Mortgage Industry October 22, 2018 Social media is a powerful tool that has the ability to completely alter your brand from a homebuyer’s perspective. According to the Pew Research Center, three out of every four adults in the U.S. who use the Internet, also use […]
Lending Ten Years Ago vs Lending Today October 9th, 2018 If you look around the mortgage lending industry today, you probably started to notice that the homebuying process is rapidly improving with digital advancements. Compared to ten years ago, the loan process was slow, inefficient, and overall complicated. As the mortgage industry welcomes more and […]
Leveraging Your Linkedin as a Loan Officer September 20th, 2018 The purpose of Linkedin was created for professionals connecting with other professionals all around the world. Linkedin is the top online social media platform for professionals. If you want to exist in the professional world, you should have a solid Linkedin profile. Linkedin has over […]
The Importance of Sharing Original Content August 13th, 2018 As a mortgage professional, it may seem difficult at times to keep your content new and exciting, but the originality of what you’re sharing is extremely important in the success of your marketing campaigns. Who wants to read something that they just read last week? If […]
How To Use Live Videos For Marketing Your Company July 16th, 2018 If you’re familiar with the world of social media then you have probably either tuned into live videos or have at least heard your friends talking about them.  The question at hand, however, is if you have ever created one. Being put on […]
Make Your Social Media Content Stand Out In A Crowd June 25th, 2018 There are millions of pieces of content shared on social media platforms daily. It’s no wonder that some pieces get lost and never thought about again. After a while, some of the same posts from loan officers and mortgage professionals begin to […]
Methods To Improve Indexing Your Website on Google June 18th, 2018 Have you recently realized that your new content doesn’t seem to appearing online? Or maybe it’s out there, but prospects just aren’t finding it?  This is really upsetting because you have some new information to provide to potential homebuyers. If you didn’t already know, […]