WebMax Basics: SEO 101 July 23rd, 2020 Figuring out how to optimize your website in your company’s favor can be difficult. It becomes a confusing mess of strategies when the algorithm is constantly in development. Of course, the changing algorithm is also a good thing! It has evolved to filter out websites using faulty […]
Drip Campaigns: The Most Effective Way to Generate Homebuyers September 5th, 2019 Are you always looking for better ways to get more leads and increase the amount of loans closed per month? Most loan officers are. The truth is that realtor referrals just aren’t cutting it anymore, mainly because the average homebuyer is living online. […]
Staying Compliant on Social Media June 18th, 2019 For mortgage companies, social media is a form of advertising or marketing and is used to reach potential borrowers. Ultimately, reaching your borrowers online through social media platforms can be a more effective way to increase mortgage closings. Also, once you’ve turned a prospective homebuyer into a […]
Utilizing Instagram in the Mortgage Industry March 27th, 2019 Social media continues to grow each year with new perks on each platform to keep it engaging and fun for all users. Instagram, one of the most popular social media platforms, has over 1 billion monthly active users, and more than 500 million of them use […]
Video Created a Mortgage Star March 19th, 2019 Video Marketing is starting to dominate social media platforms with its presence.“Even Twitter, a platform founded on reading and writing messages alone, now has 82% of its users watching video content on the platform. Whether it be live video, moving info graphics, testimonial videos, video ads, or […]
Social Media Focus for Lenders: Twitter February 27th, 2019 In the mortgage industry, social media platforms play an important role for marketing. For loan officers and lenders, twitter is one of the most tactical platforms to utilize with over 67 million active monthly users.The majority of those looking to invest in the home buying marketing […]
Video Marketing in the Mortgage Industry February 18th, 2019 In today’s world of digital technology, we see video marketing becoming much more prominent. According to Forbes, 90% of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy. As the digital landscape […]
Scheduling Tools for Social Media January 22nd, 2019 About 80 percent of Americans are using social media, which means the digital world is rapidly becoming more prominent in our everyday lives. Whether we are using social media for personal, business or educational purposes, it’s handy to know what tools each platform offers to take advantage […]
Social Media Focus for Lenders: Snapchat January 16th, 2019 In recent years, social media platforms have thrived in marketing. Â However, sometimes determining which social media platforms to target becomes a bit unclear. Â For lenders and loan officers specifically, Snapchat has proven to be a leading outlet for many of their efforts. As we are all […]
Social Media: Effectively Conquering Instagram November 6, 2018 Social media is at the height of its peak and it keeps growing. Everyone is sharing their personal lives on social media with sites such as: Facebook, Twitter, Snapchat, and LinkedIn. Even though social media started as a way to connect with your friends and family, it has now […]