Category: Marketing

Compliance on Social Media in the Mortgage Industry

Staying Compliant on Social Media

Staying Compliant on Social Media June 18th, 2019 For mortgage companies, social media is a form of advertising or marketing and is used to reach potential borrowers. Ultimately, reaching your borrowers online through social media platforms can be a more effective way to increase mortgage closings. Also, once you’ve turned a prospective homebuyer into a […]

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video marketing

Video Created a Mortgage Star

Video Created a Mortgage Star March 19th, 2019 Video Marketing is starting to dominate social media platforms with its presence.“Even Twitter, a platform founded on reading and writing messages alone, now has 82% of its users watching video content on the platform. Whether it be live video, moving info graphics, testimonial videos, video ads, or […]

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Person holding smart phone using scheduling tools on social media.

Scheduling Tools for Social Media

Scheduling Tools for Social Media January 22nd, 2019 About 80 percent of Americans are using social media, which means the digital world is rapidly becoming more prominent in our everyday lives. Whether we are using social media for personal, business or educational purposes, it’s handy to know what tools each platform offers to take advantage […]

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People looking at social media

Staying Professional on Social Media: Do’s and Don’ts For The Mortgage Industry

Staying Professional on Social Media: Do’s and Don’ts For The Mortgage Industry October 22, 2018 Social media is a powerful tool that has the ability to completely alter your brand from a homebuyer’s perspective. According to the Pew Research Center, three out of every four adults in the U.S. who use the Internet, also use […]

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