Home Loan Shopping Trends January 21, 2021 Understanding home loan shopping trends gives a company a large advantage in the marketing department. One of the best ways to improve a company is to see how your customers operate. Taking a walk in their shoes can allow you to further understand what potential clients […]
Millennials in Mortgage July 16th, 2020 Millennials in the mortgage industry has been a popular topic for a few years now. This includes conversation created from previous assumptions on how millennials would affect the industry to how they have completely transformed it. With the zoomer generation becoming older as well, we can expect […]
Remaining Compliant in 2020 December 11th, 2019 I’m sure you have a business plan set in place for your mortgage company in 2020, but have you considered updating your website? Your website could be the one item holding you back from reaching your goals. While you probably have a long list of items on your […]
Drip Campaigns: The Most Effective Way to Generate Homebuyers September 5th, 2019 Are you always looking for better ways to get more leads and increase the amount of loans closed per month? Most loan officers are. The truth is that realtor referrals just aren’t cutting it anymore, mainly because the average homebuyer is living online. […]
Benefits of Having a Custom Mortgage Website July 8th, 2019 According to the National Association of Realtors, Millenials make up 36% of the homebuyers of today. As time progresses, the number of millennials entering the housing market is only going to get higher, so why wouldn’t you direct your efforts towards that demographic? A custom […]
Staying Compliant on Social Media June 18th, 2019 For mortgage companies, social media is a form of advertising or marketing and is used to reach potential borrowers. Ultimately, reaching your borrowers online through social media platforms can be a more effective way to increase mortgage closings. Also, once you’ve turned a prospective homebuyer into a […]
Shaping the Ideal Digital Point-of-Sale Application May 16th, 2019 It’s no secret that the world is becoming heavily digitized in almost all aspects.  Between shopping, banking, and buying a house, there is little that can’t be done in the comfort of your home.  By one simple click, a once tedious task is now complete. Future […]
Leveraging your Social Media Connections April 8th, 2019 In the mortgage industry, it’s important to reach your prospective homebuyers through social media along with your traditional everyday methods. Furthermore, understanding how to market yourself and your mortgage company creates a strong social media presence. Presence with your connections, will ultimately lead to your success as […]
Utilizing Instagram in the Mortgage Industry March 27th, 2019 Social media continues to grow each year with new perks on each platform to keep it engaging and fun for all users. Instagram, one of the most popular social media platforms, has over 1 billion monthly active users, and more than 500 million of them use […]
Content is King March 14th, 2019 Sometimes on my lunch break, or while I’m laying in bed at night, I find myself aimlessly scrolling on social media.  There are times when I have no idea what I even scrolled past. Keep in mind, that some of these posts that people are nonchalantly passing could be […]