Category: Mortgage

Home Loan Shopping Trends

Home Loan Shopping Trends   January 21, 2021   Understanding home loan shopping trends gives a company a large advantage in the marketing department. One of the best ways to improve a company is to see how your customers operate. Taking a walk in their shoes can allow you to further understand what potential clients […]

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Millennials in Mortgage

Millennials in Mortgage   July 16th, 2020   Millennials in the mortgage industry has been a popular topic for a few years now. This includes conversation created from previous assumptions on how millennials would affect the industry to how they have completely transformed it. With the zoomer generation becoming older as well, we can expect […]

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Compliance on Social Media in the Mortgage Industry

Staying Compliant on Social Media

Staying Compliant on Social Media June 18th, 2019 For mortgage companies, social media is a form of advertising or marketing and is used to reach potential borrowers. Ultimately, reaching your borrowers online through social media platforms can be a more effective way to increase mortgage closings. Also, once you’ve turned a prospective homebuyer into a […]

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leveraging social media connections

Leveraging your Social Media Connections

Leveraging your Social Media Connections April 8th, 2019 In the mortgage industry, it’s important to reach your prospective homebuyers through social media along with your traditional everyday methods. Furthermore, understanding how to market yourself and your mortgage company creates a strong social media presence. Presence with your connections, will ultimately lead to your success as […]

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social media content appearing on smartphone; advertising social media seminar

Content is King

Content is King March 14th, 2019 Sometimes on my lunch break, or while I’m laying in bed at night, I find myself aimlessly scrolling on social media.  There are times when I have no idea what I even scrolled past. Keep in mind, that some of these posts that people are nonchalantly passing could be […]

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