Benefits of Attending Webinars in the Mortgage Industry February 12th, 2019 As mortgage professionals it’s important to keep up with the changes within the lending industry. Everyday technology and standards change. Not just in our industry, but everywhere. So, it’s best to continually learn new tips and tricks in an effort to stay current. One […]
Verifying Assets with Paper Will Be Joining the Dinosaur, Toys R Us, and the DeLorean’s Exclusive Club February 4th, 2019 More and more often, generations take the easiest route that’s available to them.  Let’s face it; people are more likely to wait in the Dunkin Donuts drive-through line, rather than walk inside for a coffee. […]
Topics to Avoid as a Lender on Social Media January 29th, 2019 According to NAR, 88 percent of all buyers and 98 percent of millennials finance their homes. In other words, most buyers will still want and need to engage a loan officer or a mortgage company. With that, knowing the appropriate topics to avoid […]
Millennials: The Largest Group of Homebuyers December 10th, 2018 Last year, NBC News reported that the largest group of homebuyers was… wait for it… Millennials. The generation who grew up having internet made up 34 percent of the study. To compare, 30% of homebuyers were Baby Boomers. Interestingly, the Millennial generation outnumbers the Baby Boomer […]
The Importance of Lead Generation, Capture, and Follow-up November 28th, 2018 Lead generation is an important first step in every sales process, particularly in the mortgage industry.  In terms of a loan officer, one can’t expect to pick up the phone and make a call to find a solid lead. That’s simply not how it […]
Networking at the Next Conference or Tradeshow November 19th, 2018 For some people, networking comes naturally. They can show up to an event and spark up conversations on the fly, making the most of their time at a mortgage conference. Â However, there are also individuals who need time to do their research, prepare questions, and […]
Relatable Content Closes More Loans October 29, 2018 Today, there is a great deal of content relating to so many different products and services on the internet. Every business is tasked with making their message stand out when it comes to marketing their unique capabilities. With so many people on the internet, whether on their […]
Lending Ten Years Ago vs Lending Today October 9th, 2018 If you look around the mortgage lending industry today, you probably started to notice that the homebuying process is rapidly improving with digital advancements. Compared to ten years ago, the loan process was slow, inefficient, and overall complicated. As the mortgage industry welcomes more and […]
The Millennial Takeover August 20th, 2018 Millennials are individuals born between the years of 1981 and 1996, and they’re taking over. In fact, there are 92 million millennials today. To compare, there’s only ever been 77 million baby boomers. The generation that came from the great war is being dwarfed by a massive group of […]
The Importance of Sharing Original Content August 13th, 2018 As a mortgage professional, it may seem difficult at times to keep your content new and exciting, but the originality of what you’re sharing is extremely important in the success of your marketing campaigns. Who wants to read something that they just read last week? If […]