Home Loan Shopping Trends January 21, 2021 Understanding home loan shopping trends gives a company a large advantage in the marketing department. One of the best ways to improve a company is to see how your customers operate. Taking a walk in their shoes can allow you to further understand what potential clients […]
WebMax Basics: SEO 101 July 23rd, 2020 Figuring out how to optimize your website in your company’s favor can be difficult. It becomes a confusing mess of strategies when the algorithm is constantly in development. Of course, the changing algorithm is also a good thing! It has evolved to filter out websites using faulty […]
Video Created a Mortgage Star March 19th, 2019 Video Marketing is starting to dominate social media platforms with its presence.“Even Twitter, a platform founded on reading and writing messages alone, now has 82% of its users watching video content on the platform. Whether it be live video, moving info graphics, testimonial videos, video ads, or […]
The Importance of Sharing Original Content August 13th, 2018 As a mortgage professional, it may seem difficult at times to keep your content new and exciting, but the originality of what you’re sharing is extremely important in the success of your marketing campaigns. Who wants to read something that they just read last week? If […]
Methods To Improve Indexing Your Website on Google June 18th, 2018 Have you recently realized that your new content doesn’t seem to appearing online? Or maybe it’s out there, but prospects just aren’t finding it?  This is really upsetting because you have some new information to provide to potential homebuyers. If you didn’t already know, […]
Why Your Website Is Causing You to Lose Leads June 13th, 2018 Have you noticed rankings are down for your website?  You are no longer receiving the constant traffic that was getting you potential homebuyer leads, and you don’t know why.  This probably has something to do with your website itself whether it be attributed […]
When You Need To Redesign Your Website May 30th, 2018 After all the work you’ve put into your website, it can be difficult to decide when to redesign it.  Ultimately, there comes a time when it needs some Spring cleaning and you may need to start from scratch.  In order to redesign a website, commitment […]
Tips for Establishing a Strong Social Media Presence April 2nd, 2018 As a mortgage industry professional, social media represents one of the most valuable channels you have with your customers and prospects. Understanding how to build a strong social media presence in the mortgage industry is an important component to any loan officer or […]
3 Important Elements for SEO Success February 2nd, 2018 In today’s competitive market, search engine optimization (SEO) is more essential than ever. Search engines serve millions of users per day looking for answers to their questions or solutions to their problems. Any company’s website optimization determines how it will grow, meet business objectives, connect with […]