Home Loan Shopping Trends January 21, 2021 Understanding home loan shopping trends gives a company a large advantage in the marketing department. One of the best ways to improve a company is to see how your customers operate. Taking a walk in their shoes can allow you to further understand what potential clients […]
WebMax Basics: Navigation August 13th, 2020 Websites are used to represent your business’ brand on the internet, making it the front lines of your company. They need to leave good impressions and keep the audience interested. However, many viewers who click into a poorly formatted website will quickly exit and move to the […]
Remaining Compliant in 2020 December 11th, 2019 I’m sure you have a business plan set in place for your mortgage company in 2020, but have you considered updating your website? Your website could be the one item holding you back from reaching your goals. While you probably have a long list of items on your […]
Benefits of Having a Custom Mortgage Website July 8th, 2019 According to the National Association of Realtors, Millenials make up 36% of the homebuyers of today. As time progresses, the number of millennials entering the housing market is only going to get higher, so why wouldn’t you direct your efforts towards that demographic? A custom […]
Shaping the Ideal Digital Point-of-Sale Application May 16th, 2019 It’s no secret that the world is becoming heavily digitized in almost all aspects.  Between shopping, banking, and buying a house, there is little that can’t be done in the comfort of your home.  By one simple click, a once tedious task is now complete. Future […]
Video Marketing in the Mortgage Industry February 18th, 2019 In today’s world of digital technology, we see video marketing becoming much more prominent. According to Forbes, 90% of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy. As the digital landscape […]
Verifying Assets with Paper Will Be Joining the Dinosaur, Toys R Us, and the DeLorean’s Exclusive Club February 4th, 2019 More and more often, generations take the easiest route that’s available to them.  Let’s face it; people are more likely to wait in the Dunkin Donuts drive-through line, rather than walk inside for a coffee. […]
Millennials: The Largest Group of Homebuyers December 10th, 2018 Last year, NBC News reported that the largest group of homebuyers was… wait for it… Millennials. The generation who grew up having internet made up 34 percent of the study. To compare, 30% of homebuyers were Baby Boomers. Interestingly, the Millennial generation outnumbers the Baby Boomer […]
The Importance of Lead Generation, Capture, and Follow-up November 28th, 2018 Lead generation is an important first step in every sales process, particularly in the mortgage industry.  In terms of a loan officer, one can’t expect to pick up the phone and make a call to find a solid lead. That’s simply not how it […]
Lending Ten Years Ago vs Lending Today October 9th, 2018 If you look around the mortgage lending industry today, you probably started to notice that the homebuying process is rapidly improving with digital advancements. Compared to ten years ago, the loan process was slow, inefficient, and overall complicated. As the mortgage industry welcomes more and […]