WebMax’s New CIO Adds Tech Firepower to Team September 5th, 2018 Benjamin LaRue is responsible for setting objectives and implementing strategies for the technologies used at WebMax on products and services. He will work with other WebMax leaders to improve their efficiency and effectiveness. In addition, LaRue will represent the technological agenda in staff meetings […]
The Millennial Takeover August 20th, 2018 Millennials are individuals born between the years of 1981 and 1996, and they’re taking over. In fact, there are 92 million millennials today. To compare, there’s only ever been 77 million baby boomers. The generation that came from the great war is being dwarfed by a massive group of […]
Email Marketing Trends of 2018 August 9th, 2018 Email marketing right now is thriving across all industries. Especially in the mortgage industry. Every great lender should have an arsenal of great-looking, interactive, and user-friendly campaigns in their toolbox. As 2018, technology, and innovation progress, the use of email marketing is making leaps as well. While […]
5 Drawbacks of Not Having A Custom Mortgage Website July 10th, 2018 The worst thing you could possibly do is use the same website layout that every other mortgage professional is using. Hell, you might even have the same website template a pizza shop is using. Potential homebuyers want new, refreshing sites to explore. They […]
Social Media Tools That Professional Marketers Are Using Today July 2nd, 2018 If you’re planning on executing a social media marketing campaign for your mortgage company, you have to find the right social media tools to fit your needs. Professional marketers in the mortgage industry utilize tools such as Buffer, MeetEdgar, BuzzSumo, and Bitly. While […]
Methods To Improve Indexing Your Website on Google June 18th, 2018 Have you recently realized that your new content doesn’t seem to appearing online? Or maybe it’s out there, but prospects just aren’t finding it?  This is really upsetting because you have some new information to provide to potential homebuyers. If you didn’t already know, […]
Why Your Website Is Causing You to Lose Leads June 13th, 2018 Have you noticed rankings are down for your website?  You are no longer receiving the constant traffic that was getting you potential homebuyer leads, and you don’t know why.  This probably has something to do with your website itself whether it be attributed […]
Optimizing A Mortgage Company’s Digital Footprint With Social Media June 6th, 2018 A digital footprint is otherwise referred to as the trace left from a user’s interactions in the digital realm.  Imagine a normal footprint left behind. It is a trace of the places one has been, demonstrating things they’ve done and showing where they’ve […]
When You Need To Redesign Your Website May 30th, 2018 After all the work you’ve put into your website, it can be difficult to decide when to redesign it.  Ultimately, there comes a time when it needs some Spring cleaning and you may need to start from scratch.  In order to redesign a website, commitment […]
5 Ways To Create Shareable Social Media Content May 7th, 2018 In today’s digital era, we are surrounded by new challenges that we are forced to overcome. Especially in terms of marketing. Specifically in the social media realm, marketing and business is becoming more competitive each and every day. By determining how to create shareable […]