Video Created a Mortgage Star March 19th, 2019 Video Marketing is starting to dominate social media platforms with its presence.“Even Twitter, a platform founded on reading and writing messages alone, now has 82% of its users watching video content on the platform. Whether it be live video, moving info graphics, testimonial videos, video ads, or […]
Social Media Focus for Lenders: Twitter February 27th, 2019 In the mortgage industry, social media platforms play an important role for marketing. For loan officers and lenders, twitter is one of the most tactical platforms to utilize with over 67 million active monthly users.The majority of those looking to invest in the home buying marketing […]
Social Media: Effectively Conquering Instagram November 6, 2018 Social media is at the height of its peak and it keeps growing. Everyone is sharing their personal lives on social media with sites such as: Facebook, Twitter, Snapchat, and LinkedIn. Even though social media started as a way to connect with your friends and family, it has now […]
The Importance of Sharing Original Content August 13th, 2018 As a mortgage professional, it may seem difficult at times to keep your content new and exciting, but the originality of what you’re sharing is extremely important in the success of your marketing campaigns. Who wants to read something that they just read last week? If […]
Email Marketing Trends of 2018 August 9th, 2018 Email marketing right now is thriving across all industries. Especially in the mortgage industry. Every great lender should have an arsenal of great-looking, interactive, and user-friendly campaigns in their toolbox. As 2018, technology, and innovation progress, the use of email marketing is making leaps as well. While […]
How To Use Live Videos For Marketing Your Company July 16th, 2018 If you’re familiar with the world of social media then you have probably either tuned into live videos or have at least heard your friends talking about them.  The question at hand, however, is if you have ever created one. Being put on […]
Social Media Tools That Professional Marketers Are Using Today July 2nd, 2018 If you’re planning on executing a social media marketing campaign for your mortgage company, you have to find the right social media tools to fit your needs. Professional marketers in the mortgage industry utilize tools such as Buffer, MeetEdgar, BuzzSumo, and Bitly. While […]
The Best Email Marketing Tools This Year May 21st, 2018 For over twenty years the use of emails have been a part of almost everyone’s daily lives.  Undoubtedly, social media platforms such as Twitter, LinkedIn, and Facebook are thriving more than ever. However, many individuals don’t realize that emails remain popular in several aspects […]
Making The Most Of Your Social Media Connections May 14th, 2018 Mortgage lenders know that there are plenty of ways to meet new clients. A referral from a happy customer is great. Attending an open house with a stack of business cards is another effective way to market yourself. However, there’s no better place to […]
5 Ways To Create Shareable Social Media Content May 7th, 2018 In today’s digital era, we are surrounded by new challenges that we are forced to overcome. Especially in terms of marketing. Specifically in the social media realm, marketing and business is becoming more competitive each and every day. By determining how to create shareable […]