Home Loan Shopping Trends January 21, 2021 Understanding home loan shopping trends gives a company a large advantage in the marketing department. One of the best ways to improve a company is to see how your customers operate. Taking a walk in their shoes can allow you to further understand what potential clients […]
Millennials in Mortgage July 16th, 2020 Millennials in the mortgage industry has been a popular topic for a few years now. This includes conversation created from previous assumptions on how millennials would affect the industry to how they have completely transformed it. With the zoomer generation becoming older as well, we can expect […]
Social Media: Effectively Conquering Instagram November 6, 2018 Social media is at the height of its peak and it keeps growing. Everyone is sharing their personal lives on social media with sites such as: Facebook, Twitter, Snapchat, and LinkedIn. Even though social media started as a way to connect with your friends and family, it has now […]
Lending Ten Years Ago vs Lending Today October 9th, 2018 If you look around the mortgage lending industry today, you probably started to notice that the homebuying process is rapidly improving with digital advancements. Compared to ten years ago, the loan process was slow, inefficient, and overall complicated. As the mortgage industry welcomes more and […]
The Millennial Takeover August 20th, 2018 Millennials are individuals born between the years of 1981 and 1996, and they’re taking over. In fact, there are 92 million millennials today. To compare, there’s only ever been 77 million baby boomers. The generation that came from the great war is being dwarfed by a massive group of […]
Email Marketing Trends of 2018 August 9th, 2018 Email marketing right now is thriving across all industries. Especially in the mortgage industry. Every great lender should have an arsenal of great-looking, interactive, and user-friendly campaigns in their toolbox. As 2018, technology, and innovation progress, the use of email marketing is making leaps as well. While […]
Why Your Website Is Causing You to Lose Leads June 13th, 2018 Have you noticed rankings are down for your website?  You are no longer receiving the constant traffic that was getting you potential homebuyer leads, and you don’t know why.  This probably has something to do with your website itself whether it be attributed […]
Optimizing A Mortgage Company’s Digital Footprint With Social Media June 6th, 2018 A digital footprint is otherwise referred to as the trace left from a user’s interactions in the digital realm.  Imagine a normal footprint left behind. It is a trace of the places one has been, demonstrating things they’ve done and showing where they’ve […]
Optimizing Your Social Media Profiles For Success April 6th, 2018 Utilizing social media in the mortgage industry holds much value considering the many business opportunities it can provide you or your company. Optimizing your profile on all social networks not only increases your chances to attract and connect with new clients, but enhances your […]
Tips for Establishing a Strong Social Media Presence April 2nd, 2018 As a mortgage industry professional, social media represents one of the most valuable channels you have with your customers and prospects. Understanding how to build a strong social media presence in the mortgage industry is an important component to any loan officer or […]