Staying Compliant on Social Media June 18th, 2019 For mortgage companies, social media is a form of advertising or marketing and is used to reach potential borrowers. Ultimately, reaching your borrowers online through social media platforms can be a more effective way to increase mortgage closings. Also, once you’ve turned a prospective homebuyer into a […]
Leveraging your Social Media Connections April 8th, 2019 In the mortgage industry, it’s important to reach your prospective homebuyers through social media along with your traditional everyday methods. Furthermore, understanding how to market yourself and your mortgage company creates a strong social media presence. Presence with your connections, will ultimately lead to your success as […]
Utilizing Instagram in the Mortgage Industry March 27th, 2019 Social media continues to grow each year with new perks on each platform to keep it engaging and fun for all users. Instagram, one of the most popular social media platforms, has over 1 billion monthly active users, and more than 500 million of them use […]
Video Created a Mortgage Star March 19th, 2019 Video Marketing is starting to dominate social media platforms with its presence.“Even Twitter, a platform founded on reading and writing messages alone, now has 82% of its users watching video content on the platform. Whether it be live video, moving info graphics, testimonial videos, video ads, or […]
Content is King March 14th, 2019 Sometimes on my lunch break, or while I’m laying in bed at night, I find myself aimlessly scrolling on social media.  There are times when I have no idea what I even scrolled past. Keep in mind, that some of these posts that people are nonchalantly passing could be […]
Social Media Focus for Lenders: Twitter February 27th, 2019 In the mortgage industry, social media platforms play an important role for marketing. For loan officers and lenders, twitter is one of the most tactical platforms to utilize with over 67 million active monthly users.The majority of those looking to invest in the home buying marketing […]
Topics to Avoid as a Lender on Social Media January 29th, 2019 According to NAR, 88 percent of all buyers and 98 percent of millennials finance their homes. In other words, most buyers will still want and need to engage a loan officer or a mortgage company. With that, knowing the appropriate topics to avoid […]
Scheduling Tools for Social Media January 22nd, 2019 About 80 percent of Americans are using social media, which means the digital world is rapidly becoming more prominent in our everyday lives. Whether we are using social media for personal, business or educational purposes, it’s handy to know what tools each platform offers to take advantage […]
Social Media Focus for Lenders: Snapchat January 16th, 2019 In recent years, social media platforms have thrived in marketing. Â However, sometimes determining which social media platforms to target becomes a bit unclear. Â For lenders and loan officers specifically, Snapchat has proven to be a leading outlet for many of their efforts. As we are all […]
Networking at the Next Conference or Tradeshow November 19th, 2018 For some people, networking comes naturally. They can show up to an event and spark up conversations on the fly, making the most of their time at a mortgage conference. Â However, there are also individuals who need time to do their research, prepare questions, and […]