August 13th, 2018

As a mortgage professional, it may seem difficult at times to keep your content new and exciting, but the originality of what you’re sharing is extremely important in the success of your marketing campaigns. Who wants to read something that they just read last week? If your content doesn’t stand out, it will blend in and get lost with all of the other content that wasn’t worth the read. It’s pivotal to improve your SEO ranking, remaining top of the charts and up-to-date (or better yet, ahead) with the rest of the world. You can stop homebuyers from choosing other lenders over you. They just need to find you before those other companies.

What Does This Mean?

SEO, or search engine optimization otherwise refers to the way in which your content appears in search results on websites such as Google. If you think about it, you probably don’t scroll passed the first page when you’re looking something up on Google. That’s because the search engine wants to provide you with the most relevant, original content there is. Google will not waste it’s time crawling your website if it isn’t worth the read. It is essential to create original, compelling content in order to rank on the first page, which let’s face it, is the only page that anyone cares about.

Keeping It Real

In order to rank on Google, your content needs to stand out. As stated previously, search engines, such as Google, don’t want to provide their users with repetitive, redundant content that blends in with every other post. Think of yourself as a potential homebuyer that is utilizing one of these search engines; You really only want the most original content that fits your needs. This is why Google doesn’t like duplicate copies of content. Users don’t need to be reading the same content over and over again. Therefore, don’t reuse old articles and, of course, do not plagiarize. Your content should also be creative, unique, and posted regularly. If you post regularly then that will draw people’s attention, and Google will visit your website much more often. You should also consider adding different aspects that set your content apart from everyone else’s. Consider adding live infographics and also use high-quality images. In turn, this means that your SEO rank will remain high up on the results page.

I Don’t Think I Can Do This     

As a mortgage professional who is constantly serving the homebuyer, there is little to no time to maintain a blog, social media content, all while keeping up with the mass amounts of loans they’re closing. There’s nothing to be ashamed of; some individuals simply don’t have the time, desire, or ability to produce original content on all of their outlets regularly. Luckily, you’re not left high and dry. There are companies that are there to help with all of these marketing services, leaving loan officers to do what they know best. At this point, there’s no excuse as to why you can’t be on the first page of Google or even ranking number one.

In short, your marketing campaign as a mortgage professional relies heavily on SEO, which relies heavily on the originality of your content. It’s important to understand how it works and how to improve it if you want to succeed. Your original content will have a large effect on how you rank, and ultimately how well your campaign goes. Keep the content coming, and make sure it’s worth the read.